How to Get Noticed by Google

If you want your site to get noticed by Google, you have to abide by their rules. Ever since the Panda and Penguin updates of 2011, many old SEO techniques were suddenly punished by Google. Lots of site owners gave up their entire businesses while others worked hard to get back into Google’s good graces.

Even site owners that weren’t breaking the rules were finding that their old practices weren’t strong enough to keep them in top positions. Keeping on top of Google’s algorithm is the constant worry of any SEO practitioner. In this article, we want to share some simple things you can check to make sure you’re staying on top of your SEO game, even if you’re currently sandboxed, from the simplest to the most difficult.

Add and update your site map

This is a very simple thing, but you’d be surprised how many people don’t do it. An XML site map is like an address book for your site. When a search engine comes to your site to index it, it will use your site map as a starting point to find everything you want to list on your site. Many CMS packages will either generate XML sitemaps automatically or can do it with the help of a plugin. Five minutes now will save Google a lot of time finding your pages later.

Complete your site

Google likes to see completeness in a site. When a site has broken images or links, Google will consider that site to be less relevant than a similar one because it looks abandoned. Google also looks at code behind the scenes such as metatags to learn more information about your site. When it doesn’t have this information Google has to guess. If you’re using WordPress, a plugin like Yoast will help you fill in any missing meta information. There are also many free tools and plugins you can use to find any broken links or pictures.

Run a speed test

A proven thing that Google looks at when ranking a site is speed. Sad to say it, but if your site takes too long to load people will leave it quickly. Google wants to help people get the information they need fast, so they penalize slow sites. Fortunately, Google has a a tool that can help you test your site speed and give you tips on how to improve it. You can find it at https://developers.google.com/speed/pagespeed/insights/

Make your site mobile friendly

Most of the people in the world get online through their smartphones than through traditional computers, but there are still many sites that do not have a mobile-friendly interface. You could be missing out on a lot of new visitors by not having a mobile friendly site. Luckily, Google has a list of tools to help you do this at https://www.google.com/webmasters/tools/mobile-friendly/. You could also investigate using responsive themes on your website as well.

Clean up your backlinks

Backlinks are the foundation of Google searches. If your backlink profile is poor, you’ll get ranked low. If it is spammy, then you could get penalized. Getting out of the penalty box is a long and difficult process of removing spammy backlinks and replacing them with links that are relevant to your industry and have good PageRank and domain authority. There are several third-party companies that specialize in removing Google penalties, such as GetBackOnGoogle.com. If you’re actively being penalized by Google, you may want to look into such a service.

5 Trick for SEO and Marketing in 2016

Search Engine Optimization & Marketing teams in order to profit or gain the most traffic and most conversions for your services & company. This guide will introduce you to a many ways in which your company can make a success out of SEO and marketing in 2016.

Figure Out Your Keywords Related To Services:
This is one of the few aspects of old SEO that have continued into the future. Keywords may have lost their importance since Google changed the rules, but they are still an integral part of your strategy. You no longer have to spam them, but you still have to include them. Search keywords and make a decision as to whether you are going to use them based on how much competition you have and how much reach you can expect.

Mobile Search Your Keyword:
This goes for both SEO  & Marketing. For the 1st time, Search has concluded that mobile searches have finally surpassed desktop searches. Google already implemented Mobilegeddon, so you have to do 2 things at this trick.
1.  Your website must be responsive. It has to be visible on both desktop and mobile devices. Thankfully, most new themes already have this built in so you may not have to worry.
2. You have to market to mobile users. This means you have to shorten your content and make the long pieces of content a thing of the past.

Images and Videos Are Important:
For marketing purposes, images and video explicitly target mobile devices. It makes sense because when someone is on the move they don't have time to read through a thousand words of content. A video can tell them all they need to know.

Focus on Social Media Optimization

It's practically impossible to target SEO directly. Google does not want companies to do this anymore. They want you to focus specifically on users. 

Social media should become a core part of your marketing and SEO campaigns. Consider a high level of engagement on social media as important to SEO as it is to general marketing.

Analytics for Both
Since Marketing & SEO are so tangled with each other, the data you receive from marketing will be just as relevant to your SEO term.

Pay to Play:
So many platforms are giving preference to paid advertisers. This goes as much for Google as it does for Facebook. Be willing to pay for advertising for enhanced results.

Time Issue:
SEO & marketing sounds incredibly simple when it's written in this form. Make no mistake that there's nothing easy about marketing your brand both on Google and directly to customers. It requires time and effort.

Social Media Marketing Services for Business

What is SMM & SMO?

Social Media Marketing & Social Media Optimization, is the process of utilizing various social media networks like Facebook and Twitter in order to reach a larger audience. SMM services focus on obtaining “followers” or users for each social media network in order to spread a marketing message across numerous networks.

How is Social Media relevant to your businesses?

With more and more businesses switching to social media to find new users, it is becoming more and more important for businesses to make the jump to social. Millions of potential customers use social media sites like Facebook and Twitter for one reason or another. Each of these social media networks hold potential opportunities for businesses & companies to reach out to their target audience.

How significant is Social Media?

SMO & SMM networks are constantly growing as internet users are looking for new ways to communicate

with others. The social media model is constantly expanding, providing advertising and monetization opportunities to businesses interested in getting involved. It is also becoming a competitive environment where Services & businesses each attempt to draw new visitors to their online presence.

What can do for my business?

Best SEO & SMO Service Providers: SMO India

professionals can monitor, analyze, and improve social media marketing initiatives through various proprietary and standard strategies with the goal of reaching out to new customers. We manage social network accounts for numerous social networks to ensure that the latest news and deals are reaching potential customers. We also assist in implementing branding across all platforms effectively to ensure that users are getting the right message.

 

Why SEO Is Important In E-Commerce Website

SEO tactics you could use every day:

Almost everyone uses search engines like Google when looking for products and services. Search engines are one of the most important mediums to get highly targeted traffic and make your store findable on the Internet.

 

E-commerce Sites, as an online-based business, should care more about SEO. Besides the fact that search engines are a natural place to get new Users, online stores could suffer from search algorithm changes. Rankings, your store’s exposure and therefore sales, could be affected as many e-commerce sites have a similar profile as spammy-feel websites do, and Google is wiping out their search results.

1. Better Navigation: 

The first aspect of optimization is to make user experience top-notch. You should always bear in mind that your client’s satisfaction is the most important factor. Provide a clear and topic-based navigation. Your users will have the ability to find the product they’re looking for quickly and easily. 

2. Content Optimization:

Content optimization, in terms of e-commerce is of equal importance as on any other site. Websites with properly crafted content will be precisely relevant to the product query, as users on the Internet are looking for specific products, rather than specific web stores.

Canonical Tags

When users navigate through an e-commerce website they are able to reach a product page in a number of ways.

Microformats and Rich Snippets

If you’re not using using name.org markup, then you should start using it right away. Rich snippets will provide your potential customers with a better search experience, thanks to enhancements to the displayed results.

Tiny bits of information like rates, price information or a short product overview are the elements which grabs users’ attention and makes your offer look professional and complete.

Social Media

Social media, despite the fact that it is used for communication with users, has a major impact on search engine rankings. Links that appear in social media are new and very important signals that tell search engines that your content, besides the relevance, is the right one to show to the user for his query.

Provide social media plug-ins integration that refer to your shop and specific products for better user experience.
  

 

 

 

Smart Online Marketing‎ Techniques

Smart Online Marketing‎ Techniques To  Help Your Business Grow:

Online marketing is the Techniques to help you to spend less, earn more. Online marketing is rather about the state of mind of the client, the perceived view of how the Internet marketing really works and your connection with the heart of your customer  Users.

Creating an Effective Online Presence

Online marketing includes planning for marketing to make an effective online presence. The prime factor of the marketing is to pull repeat Users with the best  Way of online marketing techniques. Read the blog With the expertise in mastering the secrets behind search engines, we promote every successful business towards growth.

Organic Search Results

Online marketing help in increasing the visibility of your website within the organic search results. On the long run, this helps to target quality traffic to your website. 

Business Sale Or Lead Generation

Get the best results that you are looking for with your association with us. Transforming the visitors into loyal customers, This Blog helps you enhance the business lead generation. Through effective online marketing strategy, Best SEO & SMO Service Providers provide the best Online marketing services in India. 

 

Scaling Optimization & Conglomerate of Optimization Activity

Every successful marketing campaign relies on the approach towards client orientation through different channels that are simultaneously executed. And Search Engine Optimization is a conglomerate of optimization activity that involves various fields. Online marketing services includes link building, social media optimization, local search, pay per click ads, content management services, banner ads,viral marketing, podcasting, etc.
Read more…

 

 

Why SEO should be important to your Businesses

SEO (Search engine optimization) for business. SEO is important because it is the most cost-effective way to bring in new Client & User's.

SEO is a very viable marketing outlet that can, in concert with effective landing pages and content, bring your business qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. It isn’t magic, and SEO alone is not going to transform your business from a shop in your parents’ basement to a Many Company. But neither is any other single form of advertising. What it can do is provide a business visibility, branding, traffic, a high ROI, credibility, and insight into customer behavior.

Let’s discuss Some Point's That Help You.

1. SEO is Good for Business Visibility and Branding

When people search for your products and services, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your website. Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Which brings us to the next reason why SEO is important for your business.

2. SEO Provides Your Business Credibility

Searchers make mental notes of the rankings for the terms they enter into Google and other search engines, like most people, start from the first page and work your way through? Your customers may not admit it, but high search rankings makes you more credible in their eyes.

3. SEO Brings Your Business Traffic

Increasing traffic to your website through search engine optimization techniques.It is the best way to increase traffic to your website

  

4. SEO Has One of the Best ROI’s in Advertising

All types of internet marketing. The reason for this is because SEO is an inbound marketing strategy; that is, it allows you to market to people when they are looking for the products and services your business provides.

5. SEO Gives You Unmatched Insight Into Your Customers

The data and metrics are valuable because they give you insight into your customers: how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it.

The Best Email Marketing Services In India

While direct email or TV and radio promoting used to be the best approac to reach cilent, it is rapidly being replaced by email marketing services. With more than 1 billion email visitors world, organizations are realizing that targeting inboxes is a great approach to share news and promotional data to their clients.

From promotional coupons and newsletters to inventories and reviews, organizations are using email marketing in a variety of approaches to associate with their clients. Email marketing works in basically the same route as online marketing and direct marketing does.

However, instead of sending fliers and coupons to a client's home, organizations send messages to them. The advantage to email marketing over direct mail advertising is that organizations are better ready to track who is opening their mail and who is really using and reading what's sent out.

To help with this form of marketing, many organizations used email marketing services, which give all the tools and software needed to create a campaign. Specifically, these services provide organizations with format to design and make a variety of email promoting campaigns, as well as the capacity to convey an extensive number of emails at one time.

At the point when picking an email showcasing administration, there are various elements entrepreneurs ought to contemplate, including that it is so natural to make a crusade and track its outcomes, the highlights that are accessible and the bolster that is advertised.